About Creatopy
Creatopy is the ad automation platform that helps businesses personalize ads at scale. Besides the automation features that eliminate repetitive tasks and considerably speed up the creative workflow, the platform also offers ad serving across programmatic ad networks, and DSPs, as well as campaign performance tracking tools. Creatopy accommodates teams of any size, allowing them to set up a custom hierarchy and assign roles and rights to members. This streamlines collaboration and keeps everyone productive throughout the entire campaign run.
Creatopy, which automates ad creation using AI, raises a $10M Series A
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When advertising agencies create ads for clients, they don’t just make one advert, but potentially hundreds of iterations for a ream of platforms, and that can be pretty manually intensive. Creatopy, which automates ad creation using AI, has now raised a $10 million Series A co-led by European VCs 3VC (based out of Austria) and Point Nine (based out of Germany).
The startup — which was developed in Romania but has a U.S. TopCo — now considers more than 5,000 brands and agencies as its clients, which use it to create, customize and automate their adverts and visual content production.
With a welter of web-based and now social media channels, advertising formats are changing constantly under pressures such as A/B testing and the need for personalization. As a result, a number of solutions have arisen, each attempting to be a sort of “canvas on steroids” for advert production. These include Celtra (out of Boston; has raised $25 million) and Bannerflow (out of Stockholm; angel-backed). All these companies specialize in the optimizing and scaling of digital ads.
With millions of businesses now employed in online advertising, including SMEs, managing the creative for these ads has become something of a challenge.
“We’re mostly for top brands and agencies,” CEO Dan Oros told me. “Canva is trying to get into this space now with Canva For Business, but that means that they will really need to completely change their model.”
He says Creatopy might have an edge, with its focus on agencies: “When you think about ad creation, there are a few pillars. One is creating the ad. The second — extremely important — is the scaling, the personalization, the automation at scale. How do you go from one asset to thousands of different variations and sizes at once? Then there’s the serving part, how you put those ads into like Facebook, Google Display, other publishers and so forth, right?”
His view is that Canva will have a problem because of its focus on the long tail of design. “Canva is very focused on the long tail, on the creation piece. That’s it. We are very focused on the scaling part, on the automation and the serving part.”
Oros recently took over as CEO from founders Daniel Demian (who remains VP of product) and founding designer Gery Meleg (still on board as VP of design), and Gabriel Ciordas (a board member).
Oros is an experienced operator. Before joining he was at Google and YouTube for six years, running marketing projects for Central and Eastern Europe. Before that he was at BlaBlaCar, expanding the company in Eastern Europe, Hungary, Croatia and Romania.
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SAN FRANCISCO, Nov. 10, 2021 (GLOBE NEWSWIRE) – Today marks Creatopy ’s move to become an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.
With digital ads becoming an integral part of the way businesses communicate, the company decided to invest all its efforts into developing a comprehensive solution to address advertisers’ and marketers’ main pain points.
From a time when ad creators made one banner to the present when there’s a need for numerous ads for several platforms with video, audio, and animation, it’s becoming clearer that what used to be a fast and easy thing to do is now a tedious, complicated task.
At the crossroads of two different markets, those of general design tools and creative management platforms, Creatopy offers the best of both worlds. However, the mix of automation, animation, and customization functionalities, combined with the short learning curve and a scalable pricing model, makes Creatopy unique in the ad-making market.
“With a worldwide digital advertising spend of $463.9 billion in 2021, the market is expected to grow to $632.7 billion by 2025 and 61.93% is projected to be spent on the internet, which is why there is a need for a complete solution that automates the future of the advertising industry.
We want to revolutionize the advertising industry and conquer the MarTech market. We will do this by reducing the time to task to zero and by ultimately unlocking the mantra for future success: doing less with more,” declared Creatopy Founder & CEO, Gabriel Ciordas.
Creatopy’s new mission is to help medium and large companies (brands and agencies) become highly efficient by decreasing the time they spend on ad production in their end-to-end workflow.
“Creatopy lets our team take our design work to the next level by making it easy to build dynamic social and digital content quickly and efficiently. These tools are just what we needed to scale up the work we do in the digital space,” declared the Director of Design Services at Clemson University.
The ad design platform is released with a fresh, redesigned website, showcasing Creatopy’s intentions of offering its customers the complete ad-making solution while cementing its move up-market in the B2B area.
For more information, please get in touch with Ioana Ciobanu at ioana.ciobanu@creatopy.com.
About Creatopy:
Creatopy is an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.
This content was issued through the press release distribution service at Newswire.com.
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Creatopy, a pioneer in AI-based creative automation, has successfully secured $10 million in a Series A funding round.
The round saw participation from Vienna-based 3VC and Berlin-based Point Nine.
With the new capital, the company plans to expand the customer base and integrate innovative AI functionalities in areas like copywriting, image editing, and workflows.
In the contemporary digital landscape, advertising paradigms are rapidly evolving. This evolution, shaped by technological advancements and changing consumer preferences—including an inclination towards personalized content and the complexities surrounding privacy and brand consistency—has fueled an unprecedented demand for content.
Companies now grapple with the need to produce a multitude of personalized creatives across diverse channels, all while adhering to brand guidelines and ensuring quality. However, many businesses, constrained by resources, time, and expertise, falter in creating personalized ads at the required scale, consequently missing out on potential sales opportunities.
Here is where Creatopy steps in, empowering corporations and agencies to craft, personalize, and disseminate impactful ads seamlessly with AI-enabled creative automation. Essentially, Creatopy helps designers and marketers simplify the ad creation and delivery process, allowing teams to optimize campaigns for maximum efficiency and effectiveness. Key features of the platform include designing top-tier ads, facilitating customization for maximum impact, and optimizing ad distribution on digital platforms.
“We’re closing the creative gap by helping brands and agencies create, customize, and scale their ads and visual content production,” Dan Oros, the CEO of Creatopy, emphasizes.
The company was established in Oradea, Romania, in 2021, by seasoned entrepreneur, Gabriel Ciordas. IT was previously called Bannersnack. Dan Oros joined the team as CEO earlier this year, after previously leading the Google team in Romania as its Head of Marketing, firmly convinced that they will emerge as a new Romanian unicorn in the next three to five years.
The platform is currently leveraged by over 5,000 global brands and agencies, more than half in the US, including Salesforce, Autodesk, Zeiss, and Yellow Pages. The company has an office in San Francisco and plans to extend its presence in the Netherlands and Japan.
Extending AI functionalities
The global expenditure on creative advertising tools and services exceeds $140 billion annually. Predictions suggest an even brisker growth rate than historically recorded. Notably, 74% of CMOs opine that creative teams are overly occupied with menial tasks that can be automated, such as asset adaptation. Additionally, according to data sourced from Google’s Open Creative Project, the automation of marketing endeavors is increasingly recognized as pivotal to businesses.
In this context, Creatopy plans to integrate AI functionalities in areas like copywriting, image editing, and workflows.
“AI comes to enhance our solution, making the creative workflow simpler and faster, and increasing users’ capabilities to manage their creatives across all formats, channels, and markets,” Dan Oros adds.
Eva Arh, Managing Partner at 3VC, shared her enthusiasm about the love designers and marketers have shown for Creatopy, including the hours they save every week and the ability to meet the needs of the organisation or a client with given resources.
Echoing her sentiments, Christoph Janz, Managing Partner at Point Nine, remarked: “The Creatopy team has built an extremely impressive design automation and collaboration platform that meets the needs of designers and marketers in large brands and agencies alike. I’m thrilled to work with Dan on their mission to build a large, category-defining company that uses the power of AI to revolutionize the creative process at scale.”
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Creatopy, a platform already used by over 5,000 brands and agencies to advertise and produce visual content, has announced a USD 10 million investment round led by 3VC and Point Nine, the largest first-round investment for a Romanian start-up.
Creatopy, founded in 2021 by entrepreneur Gabriel Ciordas, is based in the US and has R&D in Romania. At the moment, companies like Salesforce, Autodesk, Zeiss, and many others use its platform, according to start-up.ro. The investment will be used to attract more clients and introduce new AI-driven features in areas such as copywriting, image editing, and workflow optimization.
The company, which operates an automation platform for advertising and visual content production with AI technology, has been bootstrapped until now. It helps agencies create, customize, and scale effective ads, simplifying ad production and delivery.
The advertising industry has evolved significantly in recent years, with a steep increase in demand for content. Companies are required to produce a growing number of personalized ads and visual content in multichannel formats while maintaining brand consistency and quality. Many companies lack the necessary resources.
“We address the needs of the creative industry with a solution that helps brands and agencies create, customize, and scale advertising and visual content. Artificial intelligence enhances the platform, simplifying the workflow and enhancing users’ ability to manage creative materials in all formats, for all channels, and markets,” said Dan Oros, CEO of Creatopy.
“Designers and marketing professionals spend too many hours doing repetitive work, preparing banners and images for use in campaigns on various channels. What convinced us was the passion with which customers use Creatopy to make their work easier,” said Eva Arh, Managing Partner of 3VC.
Key features of the company’s platform include the ability to create high-quality ads, customize and adapt them for effectiveness, and distribute and optimize them on digital channels.
The global market for advertising services and tools is estimated at USD 140 billion per year and is expected to grow rapidly. 74% of marketing managers believe that creative teams spend too much time on repetitive tasks that can be automated, and “marketing task automation” is seen as one of the most important aspects of their business, according to Google’s Open Creative Project report.
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